How to formulate beyond omega-3 with Zooca® Calanus Oil

A broader marine lipid opportunity

For years, marine oil innovation has been framed primarily around EPA and DHA. That story still matters, but the market is evolving. Many supplement brands are now asking a broader question: how can we create marine lipid products that are credible, differentiated and commercially resilient in a market where standard omega-3 sourcing is under pressure?

This is where Zooca® Calanus Oil enters the conversation. Sourced from wild-caught Arctic plankton, it offers a different way to think about marine lipid product innovation, combining omega-rich lipids, marine policosanols and naturally occurring astaxanthin in a unique wax ester form.

From single ingredient to platform ingredient

Zooca® Calanus Oil can stand alone as a premium marine oil but can also play a strong commercial role as a platform ingredient that is supporting a broader portfolio approach. It gives brand teams a natural marine lipid complex that can support pure oil products, differentiated marine blends and fortified concepts built around relevant consumer need states.

We believe that such flexibility matters. Brand and product teams need ingredients that support a clear, science-backed formulation logic, a credible and transparent origin story and a strong reason to choose something beyond another conventional marine sources.

Three ways to formulate with Zooca® Calanus Oil

Zooca® Calanus Oil can be positioned as a premium, pure marine oil for premium, science-forward brands that want a distinctive origin story and a broad natural lipid profile.

It can also be used in marine blends, where familiar omega-3 sources are combined with Zooca® Calanus Oil’s origin, sustainability profile and broader lipid diversity to create a more differentiated product proposition than EPA and DHA alone can offer.

A third opportunity is fortified concepts, where Zooca® Calanus Oil serves as the marine lipid foundation and is paired with complementary, proven, science-backed ingredients, for new products targeting healthy aging, metabolic resilience, body composition, active living or women’s wellness.

Why supply confidence is part of the innovation case

Innovation is not only about what an ingredient contains. It is also about whether brands can build around it with confidence over time. As supply of conventional marine lipid sources is becoming more constrained and less predictable, stable sourcing is becoming a strategic part of product development.

Zooca® Calanus Oil is based on an abundant, sustainable and annually renewing wild-caught Arctic plankton resource, harvested under strict Norwegian regulatory frameworks and supported by responsible production. This is an important part of the story for consumers who are looking not only for science and documented benefits, but also for greater transparency and sustainability.

A reason to look beyond standard omega-3

The omega-3 category is evolving. We believe that the brands that will be best positioned for the future will be those that can combine credible marine nutrition with stronger differentiation, more resilient sourcing and new ways to address consumer need states.

Zooca® Calanus Oil fits naturally into that next phase. It helps expand the marine lipid conversation beyond just EPA and DHA content toward a broader view of composition, origin, formulation potential and long-term supply confidence.